Ethical marketing

Ethical marketing is an honest and factual representation of a product, presented in a structure of social and cultural values for the consumer. It promotes qualitative benefits to its customers, which other similar companies, products or services fail to recognize. The concern with ethical issues, such as child labor, working conditions, relationships with third world countries and environmental problems, has changed the attitude of the Western World towards a more socially responsible way of thinking. This has influenced companies and their response is to market their products in a more socially responsible way.

The philosophy of marketing is winning customer loyalty by reinforcing the positive values of the brand. However, this new way of thinking this way of thinking does not help in creating new challenges for the marketer of the 21st century, in terms of invention and development of products to add long-term benefits without reducing the product’s desirable qualities.

Ethical marketing should not be confused with government regulations brought into force to improve consumer welfare, such as reduce carbon dioxide emissions to improve the quality of the air.

Aggresive marketing

For example, if in a commercial shows chocolates, hamburgers, chips and food that do bad for our health, and if the children look at that, they would want chocolates, hamburgers, chips, etc…

The children don’t know that this food is not healthy for them and they would want buy them.

The parents in general have to teach the children that, in this case, this food is not healthy.

However, this aggressive marketing has ‘results’. Almost 1 in 4 Canadian children between 7 and 12 years old is obese.

We have to teach our children that we can’t believe in everything that we see on the TV.

Buy nothing day versus Black Friday

‘Buy nothing day’ is a day where the people don’t buy anything and don’t spend money.

This action is a protest against the consumerism.

This initiative try ‘open the eyes’ to the people and show that everyone should spend less and recycle more, preserve more the environment and spend more time with the family and with friends.

Black Friday is the busiest retail shopping day of the year. Is a day where the people can do shopping more cheaply that the normal, like sales.

Is a day which is the beginning of the traditional Holiday shopping season.

Consumer society

To introduce this subject, I think that would be good talk about consumer society.

Nowadays, all most people buy something every day. It’s a necessity. People are accustomed to buy everything that is persuaded to buy. With TV, internet, magazines, radio and bill boards we can put our commercial to everything see. So, the people will buy the product because is good (cause it is shows on the TV and on the internet).

Maybe if we give just a little bit of our time and our money, we can help peoples. If we give the money that we spend to buy a t-shirt, for example, we’ll help a person, a child that need food.

Is just an example that we can do to help people, is so easy!

Rob Pattinson

Robert Thomas Pattinson was born on 13th May, 1986 in London and is a British actor, model and musician.

He began acting in theatre in 15 years. Acted in theatre in plays Macbeth and Tess D'Urbevilles. His first role on television was in Giselher "Rings of Nibelungs”. It became famous after interpreting Cedric Diggory in Harry Potter and the Chalice of Fire, in 2005. In 2008 his success increased after interpreting the vampire Edward Cullen in "Twilight", film based on the homonymous novel of Stephenie Meyer.

During childhood and adolescence, Robert was a very athletic kid, doing various sports, from football to snowboarding. Furthermore, early Robert showed great interest in music and started to take lessons in guitar and piano.

He won two awards in 2008. One for Best New Hollywood in Hollywood Film Festival and other for Best Actor with the film “How To Be” in Strasbourg Film Festival.

Fame

A celebrity or a famous is a person knowed by the society. The fame has pros and cons:

Pros:

• Celebrity makes public their ability (singing, dancing, playing football, etc.)


• Celebrity is sit performed by doing what you love and be valued financially
  
• People get to know a celebrity


• Financial power to living with luxurious

Cons:

• Loss of privacy, public exposure of private life


• Difficult to attend public places
  
• Harassment of paparazzi


• In some cases, dependence of fame

Use your own energy!

SWITCH!

http://www.youtube.com/watch?v=RoG-sDHLsE0&feature=related

http://www.youtube.com/watch?v=B1JPeOXBdnU&feature=related

http://www.youtube.com/watch?v=_MUybP3PG2c

http://www.youtube.com/watch?v=APXsilGqBmI&feature=related


Think about that, do you do the best things for the Earth?
TURN OF THE LIGHTS
TURN OF THE COMPUTER
TURN OF THE RADIO
USE ALTERNATIVE SOURCES OF ENERGY
DON'T WASTE WATER
USE NATURAL LIGHTS
USE PUBLIC TRANSPORTS
TO RIDE A BIKE
REUSE, REDUCE, RECYCLE

THIS LITTLE ACTIONS ARE SO SIMPLE, CAN YOU DO THIS, TO HELP EARTH?

Veganism

Veganism is a natural extension of vegetarianism, is an integral component of a cruelty-free lifestyle.

Veganism is good for the animals:

Despite the common belief that drinking milk or eating eggs does not kill animals, commercially-raised dairy cows and egg-laying chickens, whether factory-farmed or "free range", are slaughtered when their production rates decline.The same factory farm methods that are used to produce most meats are also used to produce most milk and eggs.These cows and chickens live their short lives caged, drugged, mutilated, and deprived of their most basic freedoms.

Veganism is good for the environment:

Animal agriculture takes a devastating toll on the earth. It is an inefficient way of producing food, since feed for farm animals requires land, water, fertilizer, and other resources that could otherwise have been used directly for producing human food.

Veganism is good for our health:

The consumption of animal fats and proteins has been linked to heart disease, colon and lung cancer, osteoporosis, diabetes, kidney disease, hypertension, obesity, and a number of other debilitating conditions.Cows' milk contains ideal amounts of fat and protein for young calves, but far too much for humans. And eggs are higher in cholesterol than any other food, making them a leading contributor to cardiovascular disease.

Overpopulation

Global warming is also caused by overpopulation.

Overpopulation is a excess of people in a small area.

The causes of overpopulation are decline in mortality due to medical advances; increase in births; decrease in emigration; etc...

This phenomenon has consequences as starvation; loss of anable land; increase in immigration; water shortage; high levels of pollution; global warming; deforestation and loss of ecosystems; higher land prices; deplention of fossil fuels; poverty; etc..

In my opinion, the population should be more control for, in future, this problem don't become even more serious.

Vegetarianism is a way of life

There are two types of vegetarianism:

Vegetarianism is the practice of a diet that excludes meat (including game and slaughter by-products), fish (including shellfish and other sea animals) and poultry.

A vegan diet is a form of vegetarianism which excludes all animal products from the diet, such as meat, poultry, fish, dairy products, eggs, and honey. Those who practice veganism for ethical reasons exclude animal products from their diet as part of a larger practice of abstaining from the use of animals for any purpose, often out of support for animal rights.

Many people think that vegetarians don't have a good diet because they don't eat meat and sometimes either than milk or eggs (like vegans) and with this they don't eat proteins , but for the adults a vegetarian diet is very good, is much more healthier than other diets with meat.
For the young people, be vegetarian isn't the better way to be healthier because the children needs the milk products and the meat to grow.